Making messy simple
I design at the intersection of people, complexity and technology to bridge imagination with implementation.
Selected work
Disruptions Transformation
Major Australian Airline
Digital Health Companion
Global Health Insurer
Discover Adventure
State-Based Motoring Club
U-Speak
UNICEF Australia
I am a Senior Designer focused on transforming ambiguity into action.
I believe the best design happens when strategic thinking and technical craft work together, to combine big-picture thinking with practical execution.
With professional experience across experience design, service design, UX and visual communication, I design in the spaces where strategy, storytelling and systems collide to help organisations translate messy problems into experiences that people trust.
Over the past 5+ years I’ve worked across aviation, healthcare, financial services, government and not-for-profit sectors, crafting early discovery and future-state visioning through to artefact design, UX, prototyping and delivery. Whether facilitating workshops, mapping operational ecosystems, or crafting beautiful and functional interfaces, I’m driven by the same thing: creating clarity in moments that matter.
Experience
Qantas
2026 – Present
Senior Service Designer | Disruptions
Conducts human-centred design across Qantas’ customer care and disruption ecosystem by uncovering critical customer, frontline and operational needs to define end-to-end services across airport, in-flight and digital touchpoints that improve how delays and cancellations are managed and experienced by customers and staff alike.
Deloitte Digital
2022 – 2026
Senior Experience Designer | Customer Strategy and Design
Delivered human-centred products, services and experiences across complex customer and operational ecosystems in FSI, aviation, health and manufacturing, where I combined systems thinking, service design and UX capability to navigate ambiguity, improve customer experiences and shape scalable future-state services.
Fielke Designs
2018 – Present
Freelance Designer
Built and led an independent design practice delivering strategic brand, digital and experience design projects for 30+ clients across health, finance, technology and not-for-profit sectors, partnering directly with founders and leaders to shape ideas from early ambiguity through to market-ready delivery.
UNICEF Australia
2021-2022
Innovation Consultant | Youth Engagement
Co-developed and launched a youth engagement initiative that helped elevate the voices of young Australians within policy and advocacy contexts, leading research, facilitation and iterative design activities from early problem framing through to MVP delivery and national activation.
Investorlink Direct
2020-2021
Digital Designer
Partnered directly with founders, executives and engineers across multiple fintech ventures to shape product direction, user experience and digital brand strategy, translating complex business ideas into cohesive and market-ready B2B experiences.
Nestle (KitKat)
Six Black Pens
ET Collective
2020-2021
Design and Innovation Internships
Contributed to live innovation, branding and advertising projects through collaborative concept development, market research and creative production. Worked across brand identity, campaign thinking, motion and digital design, helping translate strategic ideas into tangible creative outcomes while building strong foundations in storytelling, visual communication and ideation.